This week's Leonard Lopate's show focused on The Neuroscience of Success and Failure - what happens in the brain when you win and lose. Really interesting.

Professor and author of a newly published book called The Winner Effect: The Neuroscience of Success and Failure, Ian Robertson explained winning gerenates testosterone and dopamine in the brain for both men and women. And actually makes you more aggressive, more focused, increases cognitive function and can also make you less empathic. We're told the difference between winning and losing is mental. Now we have the science behind the culture of winning begets winning. It's physically mental. And you have to look for ways to get that create that momentum.

Roberston says ways to increase dopamine and testosterone are to do it naturally: exercise, the gym, running, or interacting with people. Maybe start with the small wins. Robertson also says there are three fundament motivations we want to win: Power, Achievment,or Affection of People. They each come at winning from different directions.

It reminds of the psychologist in the film The Natural, where he tells the players, amassed in a losing streak that losing is a disease. Today, while we know this is quasi-true. we can understand it better to help foster a culture and attitude of winning.

Kelly Clarkson's 'Stronger' puts losing on it's head, saying what doesn't kill you makes you stronger. Perception, once more, is reality.