Brand Strategy & Development:
Brand Planning: Brand Positioning, Brand Architecture, Brand Voice, Creative Strategy
Brand Experience Design, Digital Strategy, Social Media Strategy, Communications Planning
Multicultural Marketing, Public Relations, News Media Analysis, Internal Communications
Ideation, Facilitation, Creative Writing, Video Production
Consumer Insights - Qualitative & Quantitative Methodologies:
Visual Ethnography
In-Home Research
In-Store Research, Shopper Excursions
Panels, Intercepts, Groups
Trend Monitor
Copy Testing
Brand Tracking
Cultural Inputs & Areas of Interest:
Human interaction (via the bar or the club, or the supermarket or the mall)
Books, magazines, newspapers, blogs, social media
Perform improvisational comedy, write, blog, paint
Audiences: Gen Z, Gen X, Millennial; Multicultural, Moms, Suburban
Sciences: Sociology, Demography, Psychology, Policy
Industries: Tech/Telecoms/CE, Media, Entertainment, Tourism, Athletics, Public Health