Brand Strategy & Development:

Consumer Insights - Qualitative & Quantitative Methodologies:

Cultural Inputs & Areas of Interest:

  • Human interaction (via the bar or the club, or the supermarket or the mall)
  • Books, magazines, newspapers, blogs, social media
  • Perform improvisational comedy, write, blog, paint 
  • Audiences: Generations Y, X and Boomer; Urban, Multicultural
  • Sciences: Sociology, Demography, Psychology, Policy
  • Industries: Tech/Telecoms/CE, Media, Entertainment, Tourism, Athletics, Public Health