Humana Brand Positioning

Goal: Launch Humana's first national scale Medicare program.

Strategy: Simple. Help seniors navigate through the Medicare process. It's incredibly cumbersome.

Our 4-week national campaign delivered:

  1. Increased awareness by 9% points
  2. Increased consideration by 8% points
  3. Net Promoter Score (NPS) increase of 19 points
  4. Business result of 119% against projection
  5. Traffic and search increase of 49% and 55%, respectively