Humana Brand Positioning
Goal: Launch Humana's first national scale Medicare program.
Strategy: Simple. Help seniors navigate through the Medicare process. It's incredibly cumbersome.
Our 4-week national campaign delivered:
- Increased awareness by 9% points
- Increased consideration by 8% points
- Net Promoter Score (NPS) increase of 19 points
- Business result of 119% against projection
- Traffic and search increase of 49% and 55%, respectively