I bring an unparalleled, intimate knowledge of American consumers across income, regionality and ethnicity/culture to develop strategies for brands to attract, engage and win customers.

I’ve worked with:

  • Governmental - US Army, Wyoming Tourism, Denver Broncos

  • Automotive - Ford & Lincoln Motor Cos., Lexus/Toyota

  • Health - Humana, Merck (Gardasil, Singulair); AstraZeneca, Advocate Health, J&J (Freestyle)

  • Tech/Comms - Indeed, Charter Communications, Comcast

  • Retail - MasterCard, The Home Depot, Staples, Meijer

  • CPG - Splenda, Quaker/PepsiCo

My disciplinary experience includes:

  • Brand Strategy/Positioning, Campaign Launch/Comms/Ecosystem Planning; Digital and Social Media Strategy

  • Qualitative and Quantitative Research - Program Design, Development, Implementation

  • New Business Contributor - Wins with Wing Latino/GREY for Diageo, MullenLowe for Banner Health