Ford Motor Co. Content
Goal: Lift brand affinity in the AA community by delivering content demonstrating ‘Ford is a brand for a person like me.’
Strategy: Leverage deep-rooted AA cultural insights to create meaningful brand experiences.
- We achieved a 4% increase in Favorable Opinion. The African American Ford Favorable Opinion number was 6% higher than the general market Ford number.
- Finding Your Roots delivered Ford added value of 5MM social impressions and over 30K video views.
- The Drive launched in May has already delivered nearly 10K video shares on Facebook alone.