Ford Motor Co. Content

Produced by UniWorld for Ford Motor Company. Interviews conducted at Steve Harvey Neighborhood Awards 2014

Concept: UniWorld, Team Detroit

Goal: Lift brand affinity in the AA community by delivering content demonstrating ‘Ford is a brand for a person like me.’

Strategy: Leverage deep-rooted AA cultural insights to create meaningful brand experiences.

  1. We achieved a 4% increase in Favorable Opinion. The African American Ford Favorable Opinion number was 6% higher than the general market Ford number.
  2. Finding Your Roots delivered Ford added value of 5MM social impressions and over 30K video views.
  3. The Drive launched in May has already delivered nearly 10K video shares on Facebook alone.

This video is sponsored by Ford and PBS in support of "Finding Your Roots" "Finding Your Roots" airs Tuesdays at 8pm EST on PBS | http://www.pbs.org/wnet/finding-your-roots SUBSCRIBE to Chescaleigh!