Ford Motor Co. Content

Goal: Lift brand affinity in the AA community by delivering content demonstrating ‘Ford is a brand for a person like me.’

Strategy: Leverage deep-rooted AA cultural insights to create meaningful brand experiences.

  1. We achieved a 4% increase in Favorable Opinion. The African American Ford Favorable Opinion number was 6% higher than the general market Ford number.
  2. Finding Your Roots delivered Ford added value of 5MM social impressions and over 30K video views.
  3. The Drive launched in May has already delivered nearly 10K video shares on Facebook alone.