US Army - Multicultural Strategy
What’s important to the 50% of America’s Army that identifies as multicultural American?
Why would they join the Army?
Answer: the opportunity - the nation’s first institution to integrate. The Army is a path forward for career progress and personal success.
Results:
Multicultural recruits powered achievement of mission objective, over-indexing for enlisting against their share of the US population.
The Unlimit Expo in Houston, 2024. IRL activation for prospects to engage with Army alumni - showing the value built from a solid foundation.