Emoji obstacle courses, karate moves, flashcards. It must be Emoji Academy. Ashley Benson, Jamie Chung, and Zendaya are running a tight ship getting Norm Macdonald in emoji shape for the big announcement from Chevrolet. But will it be enough? Julian Smith, Karmin, Tyler Oakley, Eva Gutowski, Mike Tompkins and the all-new 2016 Cruze are really speaking our language!
Well.
Is it semiotics? or have we finally told words, text, copy, writing to take a hike. This emoji academy presented by Chevrolet, with the obligatory: #ChevyGoesEmoji is really fun actually.
The 4-part series pokes fun at those in Norm's age bracket, as naturally being out of the loop with the current lingo, language, in-thing. you get it. Each content piece is quite consumable in length and takes on the Rocky story line, from not having a chance to winning it all - with the proper teen girl sensations as trainers, of course.
The other thing that just hit me is that this is how we take our content now - immediate, but in bursts. like binge-watching shows, but with 2-minute video nuggets.
Why not I say. When in Rome.