This campaign resonates with me. It's not new - but as a marketer, there are times when I completely feel like the dealer, and the client is the buyer, especially outside traditional territories.

couple of issues - today traditional is just plain old. contemporary work is now pretty established. I think what needs to happen are metrics for contemporary spaces. I think we're at a time when we can develop industry wide values, some that infer/lead to conversion, some that help model what we have in traditional funnel metrics in terms of x% awareness leads to y% conversion. We have to understand CTR is a near valueless metric. We have to come to terms with impressions/awareness in contemporary spaces as we do in traditional spaces as qualifiers for conversion.

I think for e-commerce - we have to find a blend that incorporates offline campaigns. maybe that's the awareness figure. I think this can be done. And I think it's time. This what media agencies should be focused on that would actually give them the credibility their partners.